The Keystone Programme

“I get so excited when I hear women talk about their calling. It’s a moment in time when everything falls into place; their passions, their experiences, their creativity; they finally feel integrated with all of who they are and their work feels right and meaningful. This energy is contagious and when it’s combined with useful skills and a nurturing community, you can fly.“ – Dani Trudeau, Founder

Conceived from founder Dani Trudeau's experience in supporting female entrepreneurs at Tribe Porty, Keystone began life as Tribe Women. Dani and her partner, Melissa McConnell collaborated with experts in their fields and leading facilitators and educators to create their vision. For two sellout years, they successfully delivered an eight-month programme to over a hundred women with exceptional results.

Now more than ever, spaces are needed to support women’s working lives and find meaningful communities to nurture their growth. The new online Keystone Programme has been created to make this accessible to all.


Watch Intro Video

Alumni Alex Durussel-Baker

Founder of Korero Studio

Find Your Tribe

"The greatness of a community is most accurately measured by the compassionate actions of its members." — Coretta Scott King

When you join Keystone, you are connecting to a new network of talented, like-minded women who foster the spirit of Keystone. During and after the programme, you’ll be part of an ever-growing, vibrant and self-sustaining group.

Throughout, you will connect with other members, share stories, ask questions, offer advice and guidance, co-create and celebrate successes. The Coaching Circles will also offer the opportunity to interact more deeply within a smaller group. 

Relationships are encouraged and supported to continue beyond the programme.

Let’s start by getting to know the team.



Programme Leaders

Founding Director

Dani Trudeau

Having started her first enterprise at the age of 14 and her first private company at 25, Dani is curious about what makes a good business. Tribe Porty was founded in 2014 and is a community coworking social enterprise. Keystone (formerly Tribe Women), was founded in 2017 and launched the online programme in 2021. Dani is committed to redesigning the way we work in order to lead connected, full and healthy lives.

Operations and Marketing

Melissa McConnell

Having left a corporate career and started her first business at the age of 42, Melissa firmly believes it's never too late to start something new. Melissa is passionate about supporting other women to realise their unique strengths and hidden potential through her project management, design and facilitation work at Keystone. Melissa enjoys listening to other people’s stories and can always be relied on to give thoughtful feedback. As a committed lifelong learner with lots of varied interests she enjoys having a plan and putting it into action. Melissa is at her happiest and most inspired when writing, problem solving and working with people, but not all at the same time! She believes that multi-tasking is definitely overrated.

Firestarters

Meet the wider team behind the programme

Alex Durussel-Baker

Product Strategist

Alex is an award-winning Product and Service designer working to simplify complex systems. With a background in both startups and agency design, Alex works as a Principal Design Consultant helping purpose-led brands find market fit and build products that better connect people and technology.

Dawn Breslin

Coach

Founder of The Harmonizing Academy, a life re-design company which helps individuals grow into their full potential in a gentle and sustainable way. Dawn describes her passion for emotional well-being and unlocking human potential as a little obsessive and says her greatest lessons have come from recovering from post-natal depression in her 20’s and extreme emotional, financial and energetic burnout in her 40’s.

Sandra Macaskill

Business Strategist

Creative business strategist, developing self-sustaining businesses for over 20 years, working with women, organisations and communities. Sandra is passionate about seeing organisations bring together plans and then bring them to fruition having the necessary tools and know how to do so confidently.

Esther Clayton

Graphic Designer

Esther is ec-design studio, a small but perfectly formed graphic design company. Esther has worked with Keystone since the beginning and with Tribe Porty since 2016; she makes us look good.

Ailsa Lochhead

Ailsa is an artist, facilitator and healing movement practitioner. Her multidisciplinary art practice crosses and incorporates boundaries between visual art, craft, and design. More recently, Ailsa has trained in a sensory-based movement practice which draws from martial arts, dance arts and healing arts. These practices aim to reconnect you to sensations of the body and trusting your inner compass to help feel more in charge of the course of your life, feelings and actions.

Mary Collacott

Online Course Designer

Mary is an online learning facilitator and course developer with over ten years experience working in the education sector. Specialising in participatory approaches to education for sustainability, equity and social justice through her company Juniper Leaf Education. Mary is committed to challenging work practices to promote work for life and emotional wellbeing.

Jo Tennant

Photographer

Jo Tennant is an informal portrait photographer, based in Edinburgh, Scotland. Jo specialises in photographing people and has been our photographer for Keystone for the past 3 years. Jo has brilliantly captured the energy of the room at our events and all of the images you see are of real Keystone women.

Mel Sherwood

Public Speaking and Confidence Coach

Pitch and Presentation Specialist and founder of The RED Effect, Mel is on a mission to help one million women to (re)connect with who they are and express themselves with confidence. An Australian now based in Scotland, Mel is an award-winning speaker, trainer and coach and combines over 25 years’ experience in business with a background as an actor, presenter and singer.

Laura Westring

Speechwriter

Laura Westring is a writer and Leadership Communications Consultant who leads Public Affairs at Amiqus, a tech for good company. During her career in the European Union, her work to help young women gain positive leadership skills was recognized by Barack Obama.
Watch Intro Video

Alumni Laure Stephen

Jikiden Reiki Practitioner & Teacher